Jay-ar, one of the MTD grantees, warmly smiles as she welcomes staff from the OVP during their visit to her beauty salon in Nueva Ecija.
The journey toward entrepreneurship is rarely a smooth path, a reality Jay-ar Soniega of Nueva Ecija faced when first opening the doors of her beauty parlor.
The newcomer had to build a reputation from scratch while stretching a meager startup fund to cover every bottle of shampoo and utility bill.
Rather than succumbing to these pressures, the determined entrepreneur anchored her business in the values of discipline, perseverance, and hard work.
She spent those free hours perfecting her techniques and meticulously organizing every aspect of the small business. This dedication eventually turned a trickle of curious neighbors into a steady stream of loyal clients.
To elevate the business further, Jay-ar tapped into the opportunities provided by Mag Negosyo Ta ‘Day (MTD), a flagship program of the Office of the Vice President (OVP). Recognizing her unmistakable passion to succeed, the OVP provided a ₱15,000 venture capital grant.
The impact of this support is visible in the now-crowded shelves of the salon. Jay-ar used the funds to buy high-quality professional hair treatments, colorants, and texturizers that were previously out of reach. This strategic infusion did more than buy supplies; it stabilized the shop's monthly income by allowing her to offer a wider range of premium services.
“Siyempre po, masaya ako kasi isa ako sa napili na ma-grant-an para may pandagdag ako dito sa salon ko, mga pambili ko ng mga gamot (professional hair treatments). Ngayon ay nadagdagan at kumikita na ng medyo malaki. Maraming maraming salamat sa Office of the Vice President at kay Sara Duterte sa ibinigay ninyong grant sa amin,” (I am happy because I was chosen as a beneficiary. It gave me additional capital to purchase professional hair treatment supplies for the salon. Now, the business earns more. Thank you to the Office of the Vice President and to Sara Duterte for this opportunity,” the salon owner stated.
The steady hum of the hairdryer in Jay-ar Soniega’s thriving shop serves as a living testament to the power of grit and principled labor.
By investing in individuals like Jay-ar, the OVP fosters a culture of self-reliance at the grassroots level. It is a reminder that when the spirit of the Filipino entrepreneur is met with institutional support, the entire community moves forward together.
The newcomer had to build a reputation from scratch while stretching a meager startup fund to cover every bottle of shampoo and utility bill.
Rather than succumbing to these pressures, the determined entrepreneur anchored her business in the values of discipline, perseverance, and hard work.
She spent those free hours perfecting her techniques and meticulously organizing every aspect of the small business. This dedication eventually turned a trickle of curious neighbors into a steady stream of loyal clients.
To elevate the business further, Jay-ar tapped into the opportunities provided by Mag Negosyo Ta ‘Day (MTD), a flagship program of the Office of the Vice President (OVP). Recognizing her unmistakable passion to succeed, the OVP provided a ₱15,000 venture capital grant.
The impact of this support is visible in the now-crowded shelves of the salon. Jay-ar used the funds to buy high-quality professional hair treatments, colorants, and texturizers that were previously out of reach. This strategic infusion did more than buy supplies; it stabilized the shop's monthly income by allowing her to offer a wider range of premium services.
“Siyempre po, masaya ako kasi isa ako sa napili na ma-grant-an para may pandagdag ako dito sa salon ko, mga pambili ko ng mga gamot (professional hair treatments). Ngayon ay nadagdagan at kumikita na ng medyo malaki. Maraming maraming salamat sa Office of the Vice President at kay Sara Duterte sa ibinigay ninyong grant sa amin,” (I am happy because I was chosen as a beneficiary. It gave me additional capital to purchase professional hair treatment supplies for the salon. Now, the business earns more. Thank you to the Office of the Vice President and to Sara Duterte for this opportunity,” the salon owner stated.
The steady hum of the hairdryer in Jay-ar Soniega’s thriving shop serves as a living testament to the power of grit and principled labor.
By investing in individuals like Jay-ar, the OVP fosters a culture of self-reliance at the grassroots level. It is a reminder that when the spirit of the Filipino entrepreneur is met with institutional support, the entire community moves forward together.
Hindi naging madali para kay Jay-ar Soniega ng Nueva Ecija ang pagsisimula ng kanyang sariling negosyo—ang beauty parlor. Dahil bago pa lamang siya sa industriya, aminado siyang bukod sa matumal na bilang ng mga kliyente ay naging hamon din ang limitadong puhunan.
Ayon kay Jay-ar, malaking hamon din para sa kanya ang pagtatatag ng sariling pangalan at pagpapakilala ng kanyang negosyo sa komunidad. Ngunit imbes na tumigil, patuloy siyang nagsusumikap, na nagresulta sa unti-unting paglago ng kanyang negosyo.
Saad ni Jay-ar, naging katuwang niya sa kaunlaran ang programang Mag Negosyo Ta ’Day (MTD) ng Office of the Vice President (OVP).
Sa pamamagitan ng ₱15,000 na karagdagang puhunan, nakabili siya ng dagdag na kagamitan at mga kinakailangang produkto para sa araw-araw na operasyon ng kanyang salon.
Ipinagpapasalamat ni Jay-ar ang patuloy na suporta at pagtitiwala ng OVP sa bisyon ng mga Pilipinong negosyante.
“Siyempre po, masaya ako kasi isa ako sa mga napiling ma-grant-an para may pandagdag ako rito sa salon ko, pambili ng mga produkto. Ngayon ay nadagdagan na ang aking kagamitan at medyo mas malaki na ang kinikita. Maraming-maraming salamat sa Office of the Vice President at kay Sara Duterte sa ibinigay ninyong grant sa amin,” saad ni Soniega.
Sa kabila ng mga pagsubok, pinatunayan ni Jay-ar Soniega na posible ang pag-asenso basta’t pinagsama ang tiyaga, diskarte, at pagsisikap.
Ayon kay Jay-ar, malaking hamon din para sa kanya ang pagtatatag ng sariling pangalan at pagpapakilala ng kanyang negosyo sa komunidad. Ngunit imbes na tumigil, patuloy siyang nagsusumikap, na nagresulta sa unti-unting paglago ng kanyang negosyo.
Saad ni Jay-ar, naging katuwang niya sa kaunlaran ang programang Mag Negosyo Ta ’Day (MTD) ng Office of the Vice President (OVP).
Sa pamamagitan ng ₱15,000 na karagdagang puhunan, nakabili siya ng dagdag na kagamitan at mga kinakailangang produkto para sa araw-araw na operasyon ng kanyang salon.
Ipinagpapasalamat ni Jay-ar ang patuloy na suporta at pagtitiwala ng OVP sa bisyon ng mga Pilipinong negosyante.
“Siyempre po, masaya ako kasi isa ako sa mga napiling ma-grant-an para may pandagdag ako rito sa salon ko, pambili ng mga produkto. Ngayon ay nadagdagan na ang aking kagamitan at medyo mas malaki na ang kinikita. Maraming-maraming salamat sa Office of the Vice President at kay Sara Duterte sa ibinigay ninyong grant sa amin,” saad ni Soniega.
Sa kabila ng mga pagsubok, pinatunayan ni Jay-ar Soniega na posible ang pag-asenso basta’t pinagsama ang tiyaga, diskarte, at pagsisikap.

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